Technology has transformed how agents serve their clients: the tools and capabilities have changed completely. The way most brokerages operate didn’t. Cochrane Realty exists to close that gap.
Our philosophy comes down to a few beliefs:
1) Value to clients has shifted. The value a great agent provides has changed, recently and dramatically. It’s no longer access to listings and creative marketing; Zillow solved that, but rather how accurately expectations are set, how quickly communication flows, and how much visibility a client has into the process.
2) It’s your decision. It’s your home, your money, and your decision. Our role is to inform and represent you, never to manage you.
3) Agents should be technically skilled. AI has made coding and technical fluency essential across every industry. An agent who has it protects clients and improves their experience at every step.
4) It’s emotional. Behind every sale is a big life transition. These decisions are emotional, and we never disregard that side of the process.
Whether you’re buying or selling, you get the same thing: a brokerage built for how real estate works today, run by someone who treats your sale or purchase like the major change that it actually is
Modern commission structure and savings
A modern brokerage saves money through technology, and those savings go straight to you. For residential properties, the listing commission is 1.75% with a minimum of $6,500 for homes priced at $300,000 or more. For properties priced below $300,000, the commission is 2% of the sales price. It’s your equity, so we keep the structure simple and the savings real, with no moving targets and no fine print.
Full-service representation
Every client receives full-service, expert representation. Please review our buyer and seller packets for a complete list of services.
Direct guidance, start to finish
Selling or buying a home is a major life transition, not a file to be passed down a chain of assistants. You work directly with Wil Cochrane, Principal Broker and owner, so the person advising you knows your home, your timeline, your goals, and the weight the decision carries. We inform and represent you from the first call to closing.
Modern tools, real advantages
AI has made technical fluency essential in every industry, and real estate is no exception. We build and use our own tools to protect clients. HomeBase gives you a private portal for documents, updates, and real-time progress, so you have clear visibility into the process. CommandBase uses AI to turn live MLS data into sharper market insight, including average concession amounts and other trends that shape pricing and negotiation strategy.
Results that protect your bottom line
What about the dollars? Cochrane Realty listings sell at an average of 98.3% of list price, buyers gain an average of $18,300 in negotiations, and clients keep an average of $6,110 in savings through our modern commission program, all backed by five-star reviews.
We prepare and present your home to attract the most buyers possible. That means rolling up our sleeves and/or coordinating one of our professional vendors when needed, spending top dollar for professional photos and editing, then pre-marketing via email to every broker member of the MLS.
Your private portal for document storage and signing, updates, and real-time progress. HomeBase is proprietary software Wil built in-house, so you always know where things stand and what comes next.
Not seeing the home you want in the area you desire? Wil will send mailers to targeted homes letting homeowners know a buyer is looking in their area. Through this method, buyers receive an average of 2 off-market leads per mailer.
Every Monday, your listing’s online performance and showings will be posted to your HomeBase account. Track feedback, week-over-week increase or decline, and showing numbers. Wil has proven benchmarks on where these numbers should be, providing experienced knowledge on when to hold or make an adjustment, and for how much.
Clear estimates of what you’ll actually walk away with at closing. We break down the numbers and post them to your HomeBase account, so your decisions are based on real net proceeds, not just the sale price.
The most important contract details: price, due diligence period, closing date, financing and terms, once under contract, are posted front and center on your HomeBase homepage for maximum visibility on the contract’s biggest milestones.
If you are not quite ready to sell or buy but want to stay up to date on the market, please sign up for our monthly email. Custom-built AI is able to provide insights FAR beyond what is available through the RVAR association. We can go hyper-local per neighborhood, see average seller concession amounts, as well as provide a more accurate Zestimate-style home valuation.
1. We start with your goals
It’s your home, your money, and your decision, so that’s where we start. We review your timeline, property, priorities, and what success looks like for you, then build the plan around it.
2. We build the right strategy
For sellers, we focus on pricing, preparation, marketing, and launch. For buyers, we focus on search criteria, market conditions, and offer readiness. Either way, the plan is shaped by real market data, not guesswork.
3. We keep you informed at every step
You work directly with Wil through showings, offers, negotiations, inspections, escrow, and closing, and HomeBase keeps it all in one place. You always know what’s happening and what comes next.
4. We keep it calm and clear
Behind every sale is a big life transition, and we never lose sight of that. The goal is a calmer transaction where you understand not just what’s happening, but why.
